A company’s logo is it’s signature, it should give a feel for the sort of business it represents - is the company modern or traditional, does it deal in high tech products or sell to a particular market? All this information should be considered before the design work begins.
Another important point is that the logo should look better and more relevant than the immediate competition. A logo is a very powerful communication tool, it can make a company look larger than it is and can convey professionalism and competence.
A logo should work in single color as well as full colour and look just as good when it is small as when it is large.
Logo design
A company’s logo is it’s signature, it should give a feel for the sort of business it represents - is the company modern or traditional, does it deal in high tech products or sell to a particular market? All this information should be considered before the design work begins.
Another important point is that the logo should look better and more relevant than the immediate competition. A logo is a very powerful communication tool, it can make a company look larger than it is and can convey professionalism and competence.
A logo should work in single color as well as full colour and look just as good when it is small as when it is large.
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Whereas the logo is the initial face of the company the corporate identity is it’s visual personality.
The identity normally starts with the logo, then the complete range of communication material should be designed to be consistent and follow the same guidelines so when someone sees a piece of literature or press ad they will recognise it to be from that company. The same guidelines should apply to on-line communication as well to include websites, email sends etc.
For some companies we will produce corporate identity guidelines, which cover every piece of communication material so anybody, including printers and other designers, can follow the guidelines so the company retains its identity.
And the reason for an identity? So that the company builds up a visual awareness, after all there is no point having a brochure, website, leaflet etc if they all look different, that's a waste of money.
Corporate identities
Whereas the logo is the initial face of the company the corporate identity is it’s visual personality.
The identity normally starts with the logo, then the complete range of communication material should be designed to be consistent and follow the same guidelines so when someone sees a piece of literature or press ad they will recognise it to be from that company. The same guidelines should apply to on-line communication as well to include websites, email sends etc.
For some companies we will produce corporate identity guidelines, which cover every piece of communication material so anybody, including printers and other designers, can follow the guidelines so the company retains its identity.
And the reason for an identity? So that the company builds up a visual awareness, after all there is no point having a brochure, website, leaflet etc if they all look different, that's a waste of money.
Ready to get started?
It all starts with a FREE consultation
Many people expect brochures to do too many things. A company brochure should never be used as direct mail – that requires a totally different approach. A brochure should be used when someone has enquired about your company or they can be handed out during a sales presentation and/or as a leave behind. They can also be sent out to people who already know about your company.
A brochure’s function is normally to inform the reader about the services or products that a company provides. When producing a brochure you should always imagine you are a potential client – what are the main selling points and what benefits can the product or service provide. Why should a person buy from you rather than one of your competitors? If there is going to be photography ensure that the pictures are good quality, a poor photograph will only be used once whereas good pictures can be used for numerous applications. Do not scrimp on the quality of production; your brochure is your silent salesman and a representative of your company.
Brochures and outer folders
Many people expect brochures to do too many things. A company brochure should never be used as direct mail – that requires a totally different approach. A brochure should be used when someone has enquired about your company or they can be handed out during a sales presentation and/or as a leave behind. They can also be sent out to people who already know about your company.
A brochure’s function is normally to inform the reader about the services or products that a company provides. When producing a brochure you should always imagine you are a potential client – what are the main selling points and what benefits can the product or service provide. Why should a person buy from you rather than one of your competitors? If there is going to be photography ensure that the pictures are good quality, a poor photograph will only be used once whereas good pictures can be used for numerous applications. Do not scrimp on the quality of production; your brochure is your silent salesman and a representative of your company.
Ready to get started?
It all starts with a FREE consultation
Leaflets and flyers can cover quite a wide scope. Do not get them confused with corporate brochures which are an overview of the company’s skills, it’s philosophy and capability.
Leaflets and flyers normally feature just one product or service. They can feature special offers and promotions. It should be very easy to understand what the main messages are and what the reader is expected to do i.e. visit the website, call the company or make a booking. You can have a series of leaflets, each featuring a different product. These can be updated or added to very cost effectively.
Leaflets, flyers and posters
Leaflets and flyers can cover quite a wide scope. Do not get them confused with corporate brochures which are an overview of the company’s skills, it’s philosophy and capability.
Leaflets and flyers normally feature just one product or service. They can feature special offers and promotions. It should be very easy to understand what the main messages are and what the reader is expected to do i.e. visit the website, call the company or make a booking. You can have a series of leaflets, each featuring a different product. These can be updated or added to very cost effectively.
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It all starts with a FREE consultation
Direct mail needs to be treated differently to any other piece of communication. We call it the ‘3 second trick’ - when a person picks up your direct mail piece you have about 3 seconds to grab their attention. We all receive numerous pieces of direct mail and most gets thrown in the bin, however if you 'break the mould' with an attention grabber you are halfway there. This can be done with an intriguing headline, humour or an unusual picture. The copy should be kept short and to the point with clear guidance as to what the reader should do next.
Direct mail
Direct mail needs to be treated differently to any other piece of communication. We call it the ‘3 second trick’ - when a person picks up your direct mail piece you have about 3 seconds to grab their attention. We all receive numerous pieces of direct mail and most gets thrown in the bin, however if you 'break the mould' with an attention grabber you are halfway there. This can be done with an intriguing headline, humour or an unusual picture. The copy should be kept short and to the point with clear guidance as to what the reader should do next.
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It all starts with a FREE consultation
Before embarking on an advertising campaign some proper research needs to be carried out because if done badly advertising can waste a lot of money.
Some of the things that you need answers for before starting your campaign:
Placing just one advert doesn't usually do much, you really need to run a campaign to build awareness so the reader becomes familiar with your company.
Advertising
Before embarking on an advertising campaign some proper research needs to be carried out because if done badly advertising can waste a lot of money.
Some of the things that you need answers for before starting your campaign:
Placing just one advert doesn't usually do much, you really need to run a campaign to build awareness so the reader becomes familiar with your company.
Ready to get started?
It all starts with a FREE consultation
This is an opportunity that nobody should miss out on. If your company has a van, or even a company vehicle, they should be sign written. You will then have a mobile poster working for you 24 hours a day, compare that with how much the same exposure would cost using poster advertising.
Ready to get started?
It all starts with a FREE consultation
Signage and vehicle liveries
This is an opportunity that nobody should miss out on. If your company has a van, or even a company vehicle, they should be sign written. You will then have a mobile poster working for you 24 hours a day, compare that with how much the same exposure would cost using poster advertising.
Ready to get started?
It all starts with a FREE consultation
This is one of the most competitive areas for companies. Your shop or retail premises are normally surrounded by other shops so it’s imperative that your point of sale encourages people to come into your shop. It’s always a good idea to see what large corporate companies are doing and see how they entice people in, but bear in mind they might be running a TV campaign to help awareness.
You shouldn't display too much information in your point of sale material as this will just confuse people and they won’t see any of the messages. Try to think of a USP (unique selling point) that is different to your competitors, this could be a special offer, etc. that will entice people into your shop.
Once in the shop it should be immediately obvious where the different product ranges are. Try to use graphics that will encourages people to move around the whole of your shop.
Point of sale and retail design
This is one of the most competitive areas for companies. Your shop or retail premises are normally surrounded by other shops so it’s imperative that your point of sale encourages people to come into your shop. It’s always a good idea to see what large corporate companies are doing and see how they entice people in, but bear in mind they might be running a TV campaign to help awareness.
You shouldn't display too much information in your point of sale material as this will just confuse people and they won’t see any of the messages. Try to think of a USP (unique selling point) that is different to your competitors, this could be a special offer, etc. that will entice people into your shop.
Once in the shop it should be immediately obvious where the different product ranges are. Try to use graphics that will encourages people to move around the whole of your shop.
Ready to get started?
It all starts with a FREE consultation
