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Crowhurst Park Holiday Village is one of the South East’s leading holiday resorts. The biggest revenue provider for the company is the sale of holiday homes. The directors wanted a system that would provide a steady stream of quality sales enquiries.
A series of landing pages were produced together with an online marketing strategy. A targeted pay per click campaign was implemented using adverts that drove prospects to the landing pages which had strong calls to actions. A custom built CRM system was developed so the directors could monitor the enquiries.
The campaign produces around 20 quality sales leads every month from people wanting to purchase holiday caravans, lodges and bespoke log homes costing £300,000 plus.
"We have used a|s|t for over 10 years. They have helped us develop the business and the fact that the marketing provides us with so many leads makes our selling job that much easier.”
Colin Simmons - Managing Partner
The company were selling their dog cologne and shampoo products through Amazon. The directors wanted more control over the marketing and sales and to retain more profit so they contacted us to develop an e‑commerce website.
We produced a new e‑commerce website which included writing the content, creating the design and then the production. A targeted online campaign was implemented aimed at dog owners throughout the UK.
In order to build relationships with customers, we produced helpful dog related videos and blogs and added them to the website.
Within 3 months of the website going live it was selling more products than Amazon. We are constantly monitoring the website analytics and making refinements to maximise sales.
"We had no knowledge of how the website should be produced and marketed but the people at a|s|t explained how the process would work which filled us with confidence. We are delighted with the website and the returns we are getting. We are now planning to use the website to sell in various other countries using a|s|t’s expertise."
Kendall Golding - Director
A motorcycle dealership recognised the most successful part of their business was selling good quality used bikes. However, their challenge was finding and purchasing the right motorcycles.
We suggested developing a campaign utilising paid-for social media.
After researching the market we developed a set of unique selling points which would differentiate Hastings Motorcycles from their competition. A series of online adverts were produced along with a landing page that had a strong call to action.
After the campaign ran for one month the results were such that the client increased their media spend by 50%. The marketing has been so successful that the client has opened a new branch.
"We have been working with a|s|t for 3 months and the results have been amazing. Whilst we were aware of the impact of social media, we were unsure of how to use it to maximise results. This is where a|s|t came in.
We met with Alan and Elliott who then came up with a campaign directed to our target audience. They were easy to work with, very accommodating, listening to us all the way along the process and guiding us with their expertise.
The campaign has worked really well and we are looking forward to continuing with a|s|t as we develop the business.”
Billy Sutton - Managing Partner
Stamco Building Supplies, a leading builder’s merchant with five stores, wanted an e‑commerce website to appeal to both the residential market as well as the trade. As we’d been their marketing agency for over five years they asked us to develop the website, they wanted it to feature their whole range of over 5,000 products.
The website needed to integrate in real time with their internal stock control software so customers could place orders knowing they were in stock. After the website was produced a marketing strategy was implemented to promote it, this included pay per click campaigns, retargeting, dynamic advertising and content marketing. We produced monthly reports and analytics showing the return on the marketing investment.
We split tested the ads and reviewed the website analytics in order to refine the marketing to give the maximum engagement and return on investment. Four months after the website went live the monthly return was over 4 times greater than the marketing spend.
"a|s|t had handled all our marketing for over 5 years so we were confident they could do a good job with our e‑commerce website.
We didn’t know how successful the website would be but were delighted with the additional business it has created. The website has quickly become an important part of our overall business.”
John Cornelius - Managing Director
Booker & Best - a large building and property maintenance company, wanted to advertise boiler services during the summer months to keep their operatives busy.
We suggested using paid for Facebook and Google ads. A marketing plan was produced that identified monthly activity. A pipeline was also produced that showed the engagement and those who signed up, it also showed the revenue created against the marketing spend.
A budget was agreed against which the client was hoping to achieve around 30 boiler service sign ups.
Over a 3 month period we achieved 208 boiler service sign ups, over 30 of which also joined the Booker & Best 'Best Options Maintenance Plan', this showed a huge return on their marketing investment.
"We used a|s|t to design and create our new website and increase awareness of the services we offer. We identified a shortfall in work for our heating engineers over the summer months when breakdowns are typically low.
a|s|t recommended we do our first ever paid-for advertising campaign on social media. The campaign was a huge success and proved to be our busiest summer period ever. Following the success of this campaign we have decided to increase our marketing spend and continue to use a|s|t to help promote our business."
Andrew Povey of Booker & Best